HEALING
MALAIKA

Building an Identity

Deliverables

Logo
Visual Identity

Healing Malaika is a beauty brand aimed at finding unique solutions, through a holistic lens. The goal for this project it has been to create a friendly and contemporary-looking identity, consistent with the brand values such as spiritual dimension and healing properties.

HealingMalaika_Mockup_1

The logo starts from a synthesis of different symbols which are merging together into a unique and impactful mark. The pictogram is firstly made by the stylization of 'Malaika', an angel which takes its roots in the African culture. The interweaving of lines defines other symbols: the letter 'M' of 'Malaika' but also a heart, an element which par excellence binds more than ever to values of spirituality and healing properties.

Hybrid_Visual2
HM_BOX2-copy
HM_BOX3
Canvas-Tote-Bag-MockUp_2
HM_BOX2
closeup_2
letterhead2
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© Stefano Zaro 2023