ZEROZERO

The home of fresh pasta & pizza

Deliverables

Logo
Menu
Identity
Interior's look

Zerozero is a culinary experience inspired by traditional Italian home cooking. The name takes inspiration from the ingredient upon which the Mediterranean food culture was built: double zero flour, also known as 'doppio zero' or '00' flour, commonly used to make pasta and pizza dough. It also embodies the two key concepts central to the company's ethos: Zero Waste and Zero Alcohol!

R0001244_2
R0001228_2
R0001231_2
R0001258_2
R0001238_2

The symbol is made up of hands that represent handmade work. The hands are treating with care what is inside them: the ear of wheat (from which the flour is born). The proposal had to communicate a sense of kindness and empathy.

zerozero_logo
Zerozero_Menu_progressive_2
zerozero_cube_progressive_3
zerozero_menu-drink_progressive_3-2
zerozero_menu-closeup_progressive_2-3
R0001267_progressive_2-3
zerozero_facade_progressive_3

The restaurant environment had to speak the same language as the brand's communication. The result sees a predominance of natural materials such as wood combined with white color: a reference to tradition with a touch of modernity and a few splashes of yellow to create contrast and add a touch of joy!

zerozero_moodboard_progressive_2
zerozero_interior_progressive_2-1
zerozero_progressive_2
Prev
Healing Malaika
Next
Library Treehouse
DON'T BE SHY, SAY HI :) :) :)DON'T BE SHY, SAY HI :) :) :)DON'T BE SHY, SAY HI :) :) :)DON'T BE SHY, SAY HI :) :) :)

© Stefano Zaro 2023