Treehouses for kids which grow

Deliverables

Logo
Brand Identity

'Healing Malaika' is a beauty brand aimed at finding unique solutions, through an holistic lens. The goal for this project it has been to create a friendly and contemporary-looking identity, consistent with the brand values such as "spiritual dimension" and "healing properties".

Three different communication languages were outlined, even before designing the logo. In particular, stylescapes have proved to be an effective tool for identifying the most suitable language for the communication strategy, in terms of visual elements and tone of voice.

A Stylescape is a curated collection of images, textures, typography, and colors that communicate a certain look and feel. It defines the visual direction and gives clients a crystal-clear picture of the deliverables ahead.